Get Started with Confluent Cloud on the AWS Marketplace with Commitments
With a Confluent Cloud usage-based billing (UBB) commitment, you commit to a minimum spend through the AWS Marketplace and get a discount on your committed usage of Confluent Cloud. This topic shows you how to purchase a commitment and link or create a Confluent Cloud organization.
Tip
To pay for Confluent Cloud, Confluent Consumption Units (CCUs) are enabled in the cloud Marketplace. Pricing in Marketplace is the same as direct purchase pricing. For more information, see Manage Billing in Confluent Cloud.
Prerequisites
An AWS Marketplace account. Billing flows directly through AWS.
A new email address, if you have previously registered for Confluent Cloud. The AWS Marketplace flow requires an email address that is not yet associated with a Confluent Cloud organization.
Permission to buy in the AWS Marketplace. Your AWS account ID must be enabled for purchases by your billing administrator.
A default payment method set to Invoicing Plan on your AWS Buyer ID. For more information, see Payment method not an invoicing plan.
Procedure
Contact the Confluent sales team and request a private offer for an AWS Confluent Cloud commitment. You receive an AWS Marketplace private offer from the Confluent sales team.
View the offer on the AWS Marketplace using the private offer link from the Confluent sales team. Review the terms of use, and select Create contract.

After you create a contract, a popup window opens with details of the amount invoiced to your AWS account.
Select Pay now. This amount is invoiced to your AWS account to subscribe to the service.

Select Setup your account. You are redirected to the Confluent Cloud signup page.

For the Confluent Cloud organization details, you can either create a new Confluent Cloud organization or link to an existing one. If you link to an existing organization, Confluent Cloud prompts you for your account credentials.
Watch the following video for a walkthrough of linking an existing Confluent Cloud organization, or follow the steps below.
Select Link an existing account to go to the Confluent Cloud login page.

Sign in with your Confluent Cloud credentials.
On Confirm billing updates, compare your current billing information with the new payment method. Because your Confluent Cloud account might have access to multiple organizations, make sure the organization is correct.
What to do if your organization is incorrect:
Select Cancel to open the Cloud Console. Switch to the account and organization you intend to link. For more information, see Sign in to an organization.
Go back to the AWS Marketplace and select Go back to register with Confluent Cloud. Restart these steps from the beginning.
Check each box to confirm that you understand the terms of service and billing terms.

Select Confirm updates.
Once you have signed up for Confluent Cloud, click Create cluster to get started with a new Confluent Cloud cluster.

Next steps
To create topics and produce or consume messages on your new Kafka cluster, see the Quick Start for Confluent Cloud.
Learn more about the advantages of using Apache Kafka as a service with Confluent Cloud on AWS.
Troubleshoot
If you encounter issues while setting up Confluent Cloud through the AWS Marketplace, refer to the following common scenarios.
Email already exists
- Symptoms
When you try to sign up on Confluent Cloud it says your email is already in use.
You log in and see old clusters.
You are still seeing charges from your previous payment method.
- Solution
Re-register using a new email address. If you have ever registered for Confluent Cloud, you must use a new email address for the Marketplace.
No active entitlement
- Symptoms
The Confluent Cloud Console shows that you do not have an active subscription.
- Solution
Subscribe again through the AWS Marketplace. Confluent migrates your existing clusters to the new organization.
Pending Confluent Cloud set up
- Symptoms
The Confluent Cloud Console displays a message that says “Your organization is being provisioned on Confluent Cloud.”
- Solution
Confluent Cloud is still completing some tasks to create your organization. Confluent notifies you when setup is complete.
Account cannot be linked
- Symptoms
Your attempt to link a Pay As You Go account fails with the following error message:
Account cannot be linked, code 9201
- Solution
You cannot link a Confluent Cloud Pay As You Go account to an AWS Marketplace Pay As You Go account. To resolve code 9201, link your Confluent Cloud Pay As You Go account to an AWS Marketplace usage-based commitment instead. To set up a commitment, complete the steps in the Procedure section.
Payment method not an invoicing plan
- Symptoms
Your payment method is set to something other than Invoicing Plan.
- Solution
Contact AWS Support to change your payment method. For more information, refer to the following AWS guides:
Timely renewal concerns
- Symptoms
You want to avoid service interruption if your AWS Marketplace commitment is not renewed before the expiration date.
- Solution
If you do not already have a Pay As You Go subscription from the AWS Marketplace, create one on the same AWS account ID that you use for the AWS Marketplace commitment. With a Pay As You Go subscription in place, the following happens at renewal:
If your commitment expires, Confluent automatically links your Confluent Cloud organization to your new Pay As You Go subscription and sends you a confirmation email.
If your commitment renews before the expiration date, Confluent does not link your Confluent Cloud organization to your new Pay As You Go subscription.
To create the Pay As You Go subscription:
Log in to AWS Marketplace.
Find the Apache Kafka® on Confluent Cloud™ tile and select Continue to Subscribe.
Select Subscribe.
After you subscribe, do not set up the account. Specifically, do not select Link a new or existing vendor account.